Announcing Project Sunshine's New Impact Task Force and Marketing & Communications Task Force

Project Sunshine is excited to announce that in 2021 we are introducing two new board Task Forces to help Project Sunshine scale and grow: the Impact Task Force and the Marketing Task Force.

The Impact Task Force partners with the staff to determine the measurement framework to evaluate Project Sunshine programming. The committee will take a multi-disciplinary and multi-faceted approach to measuring impact – from the patient experience, volunteer experience, and financial investment.  The committee’s first initiative will be to collaborate with the staff on a strategic plan for TelePlay.

Members of the Impact Task Force are:

  • Chair: Gireesh Sonnad, CEO at Silverline and Project Sunshine board member
  • Natan Bibliowicz, Retired Partner at Iu+Bibliowicz Architects LLP and Project
    Sunshine board member
  • Taksina Eammano, SVP Product, Sales Cloud at Salesforce
  • Mike Goldman, President at NFP and Project Sunshine board member
  • Dr. Gerald M. Loughlin, M.D., Former Chair and Pediatrician-in-Chief at Weill Cornell Medicine
  • Meg Moloney, COO at Points of Light
  • Kendrick Perkins, Learning Experience Designer at Salesforce

The Marketing Task Force provides guidance for the overall marketing, communications and branding strategy of Project Sunshine. The work of this group will support increased visibility and success of Project Sunshine programs, hospital partnerships, volunteer recruitment, corporate engagement and donor outreach.

Key initiatives of this group will include:

  • Advise on the timing, scope and scale of a branding and messaging overhaul
  • Identify how to best utilize current marketing and communications resources
  • Support development of partnerships and identify pro bono resources to increase marketing impact
  • Develop and implement family and patient marketing outreach initiatives for TelePlay, Project Sunshine’s newest program
  • Periodic reviews of marketing channels’ effectiveness including website, social media, video, e-mail marketing, media relations and advertising

Members of the Marketing Task Force are:

  • Chair: Natan Bibliowicz, Retired Partner at Iu+Bibliowicz Architects LLP and Project Sunshine board member
  • Molly Channon, Senior Partner Manager at Pinterest
  • Andrea Cotter, Founder and President of Virgilio & Cotter, LLC
  • Kelly Krug, EVP Head of Global Marketing Wholesale, Wells Fargo;  Taproot Board co-chair
  • Michael Lieberman, CEO at Kinetic Worldwide
  • Effie Philippakos, Marketing Analytics and Digital Advertising Expert
  • Petra Pope, Founder of POPE3SQUARED
  • Stacy Taffet, Vice President, Brand Marketing for Frito-Lay at PepsiCo
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