Position: Director of Marketing and Communications
Type: Full Time
Reports to: CEO
Position Available: 10/1/2024
Salary: $110,000 - $125,000

Organization Summary

Project Sunshine’s mission is to bring the healing power of play to children with medical needs through trained and dedicated volunteers Our programs include in-person play with patients (Here to Play), curated activity kit deliveries (Kits for Play), and live, virtual play sessions (TelePlay). Over 18,000 trained volunteers deliver programs that provide opportunities for creative expression, socialization, intellectual stimulation, and sensory integration to more than 200,000 pediatric patients and families each year. Our unique volunteer engagement model allows community groups, colleges, and corporations to create moments of connection with pediatric patients, caregivers, and families providing child and family-centered, play-based programming. Project Sunshine partners with 500 medical facilities across the U.S. and in three international locations.

Position Description

The Director of Marketing and Communications provides the vision for and oversees the brand positioning and internal and external communications for Project Sunshine. With a recently updated brand identity and clear organizational voice, the Director will have the opportunity leverage Project Sunshine’s international impact, 25+ year longevity and significant organizational accomplishments so that our recognition level matches our achievements. The Director will join a passionate and energetic Project Sunshine team, at a time of organizational growth. They will be a highly motivated and diplomatic leader who will play an important role in expanding an organization that brings support to thousands of vulnerable children and their family members.

Responsibilities

Reporting to the CEO, the Director of Marketing and Communications will serve as a key and collaborative member of the leadership team, playing a crucial role in the institution’s growth. They will:

• With an entrepreneurial mindset, set and implement a broad strategy to communicate with multiple constituencies including volunteers, hospital and non-profit partners, patients and families, donors, social media followers and prospective members of all these groups.
• Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to newsletters, brochures, and Project Sunshine’s website
• Track and measure the effectiveness of communications with various audiences
• Shape Project Sunshine’s online voice and visual presence to engage a wider audience on our various social media channels

Branding and Public Relations

• Spearhead Project Sunshine’s annual Summer Solstice campaign engaging all stakeholders in a day of awareness and fundraising
• Collaborate on strategic brand partnerships with partners like PepsiCo and Michaels
• Identify opportunities to raise awareness in press and media
• Seek ways for Project Sunshine staff to present and participate at sector-wide conferences
• Manage and promote celebrity talent who are passionate about Project Sunshine

Strategic Planning and Marketing

• As the organization’s expert on communications and marketing, partner with leadership team colleagues on strategies to various constituencies such as:
  • Director of Programs to create effective communication plans through a variety of mediums to deepen volunteer, patient, hospital, and non-profit connections to Project Sunshine
  • Director of Programs to raise the profile of international programs domestically and standardize branding internationally
  • Director of Development to polish appeals, invitations and campaigns
  • Director of Corporate Partnerships on pitch-decks and other collateral to corporate donors
  • Design plans to market Project Sunshine to new audiences of prospective volunteers, donors and partners and patient populations.

Staff Management

• Recruit and manage Social Media Coordinator and part-time Digital Media Coordinator
• Be a player/coach with a positive and accessible presence
• Set high standards for professionalism, work product, and collegiality and hold staff accountable for maintaining them

Required Qualifications

• A seasoned professional whose experience includes increasing scope and responsibility, with a preference for those who have spent time in a non-profit setting
• A record of developing creative and authentic voice on behalf of an organization
• Strong understanding of social media and how it can be leveraged in an overall communications strategy
• Strong written and verbal communication skills and clear, engaging communication style
• Integrity, a positive attitude and entrepreneurial work style
• Sound understanding of communication best practices, including collegial partnerships with development departments
• Experience with project management, setting priorities and developing and meeting timelines
• Ability to understand individual, institutional, and cultural nuances
• Bachelor’s degree
• Ability to travel domestically, work evenings and weekends as needed
• Familiarity with Hubspot and Salesforce are a plus
• Passion for volunteerism, supporting pediatric patients and translating Project Sunshine’s mission to large audience

Project Sunshine has a hybrid work policy that is subject to change based on the needs of the organization at a given time. Staff members in the greater New York City metropolitan area are expected to maintain 3 days in-person at the Project Sunshine office on Mondays, Tuesdays, and Thursdays.

Project Sunshine values a diverse workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Project Sunshine is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal law.

In compliance with federal law, all people hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. In compliance with federal law, all people hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

To Apply: Please email a cover letter and resume to HR3@projectsunshine.org with “Director of Marketing and Communications” in the subject line.

Position: Associate Director of Development, International & Major Gifts

Type: Full Time (hybrid in NYC)

Reports to: Director of Development

Salary: $100,000 - $120,000

About Project Sunshine: Project Sunshine’s mission is to bring the healing power of play to children with medical needs through trained and dedicated volunteers. Our programs include in-person play with patients (Here to Play), curated activity kit deliveries (Kits for Play), and live, virtual play sessions (TelePlay). Over 18,000 trained volunteers deliver programs that provide opportunities for creative expression, socialization, intellectual stimulation, and sensory integration to more than 200,000 pediatric patients and families each year. Our unique volunteer engagement model allows community groups, colleges, and corporations to create moments of connection with pediatric patients, caregivers, and families providing child and family-centered, play-based programming. Project Sunshine partners with 500 medical facilities across the U.S. and in three international location -- Canada, Israel, and Kenya.  

About the Position:

The primary role of the Associate Director of Development is to develop donor-centric fundraising strategies and build relationships with current and new Project Sunshine donors that lead to increased financial support to the organization, with a special focus on international fundraising. In 2023, Project Sunshine launched its first ever capital campaign to raise funds for initiatives that will support the organization’s growth and allow the organization to reach more kids with medical needs. As our capital campaign progresses and Project Sunshine’s annual fundraising goals increase, we are seeking someone who can help identify, cultivate, solicit, and steward Project Sunshine supporters, especially at the $10K+ level.

The Associate Director of Development will work closely with the Director of Development to design and implement strategies that deepen donor relationships and generate new revenue for international programs, annual operations, and the capital campaign. The Associate Director of Development will be responsible for planning and implementing Project Sunshine’s international fundraising efforts for Canada, Israel, and Kenya, including identifying, applying for and managing grants, major gift work, and annual appeals.

The ideal candidate will be a skilled relationship-builder and proactive fundraising professional with a track record of securing major gifts and working across departments to advance development strategies. Project Sunshine is looking for a candidate who is ready to accelerate their career in international and major gifts fundraising, interested in a professional growth opportunity, and is eager to help build Project Sunshine’s development program at an exciting time for the organization.

Principle Responsibilities:

ADVANCE INTERNATIONAL FUNDRAISING & MAJOR GIFTS (75%)

• Design and implement international development plan to help Project Sunshine’s programs in Canada, Israel, and Kenya achieve financial sustainability
• Create an annual calendar of international fundraising outreach, draft proposals/grants for Kenya and Israel programs, secure restricted gifts, and manage donor stewardship
• In addition to international fundraising, engage a small portfolio of US individual donors and foundations with a focus on securing donations at the $10K+ level and closing multi-year commitments
• Conduct research to identify potential major gift donors and foundations that will support Project Sunshine’s programs in the US, Canada, Israel, and Kenya
• Strategically develop relationships with current and prospective supporters through in-person meetings, calls, volunteer opportunities, and cultivation gatherings; through personalized outreach, learn about donors’ interests and present donors with compelling opportunities to support Project Sunshine
• Work closely with Project Sunshine international and US Board members on making donor and foundation introductions, preparing for solicitations, and donor stewardship
• Utilize Salesforce CRM to track donor interactions and next steps from discovery to cultivation to solicitation to stewardship
• In partnership with the Director of Development, evaluate current major gift stewardship and giving opportunities and pilot new strategies for capturing and recognizing support for international and US programs

CAPITAL CAMPAIGN SUPPORT (25%)

• Oversee and update donor pipeline for Project Sunshine’s $10M capital campaign
• Organize campaign calendar and timeline, from committee meetings and cultivation gatherings to tracking monthly KPIs
• Partner with Board and Committee members to plan and execute campaign cultivation and stewardship events
• Manage campaign acknowledgement process, pledge agreements, and gift recognition

Qualifications:

• At least 5 – 7 years of experience in successfully securing major gifts for a non-profit organization; international fundraising experience is a plus.
• Strong strategic planning, organizational, and portfolio management skills required.
• Excellent verbal, written, organizational, and interpersonal communication skills required.
• Ability to be a passionate and compelling spokesperson for Project Sunshine’s mission and programs in the US and internationally
• Commitment to utilizing Salesforce or other fundraising databases to manage donor relationships and track activity
• Demonstrated ability to work individually and collaboratively to meet activity and financial goals.
• Passion and high energy for supporting Project Sunshine’s mission 

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Project Sunshine values a diverse workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Project Sunshine is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal law. In compliance with federal law, all people hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

To Apply: Please email a cover letter and resume to HR2@projectsunshine.org with “Associate Director of Development, International & Major Gifts” in the subject line.

Position: Salesforce Product Owner and Administrator

Type: Full Time

Reports to: Chief of Staff

About Project Sunshine:

Project Sunshine’s mission is to bring connection and joy to children with medical needs through dedicated volunteers who deliver the healing power of play. For 25 years, Project Sunshine volunteers have brought joy and play directly to pediatric patients through our network of medical facility and nonprofit partners across the country. Our programs include in-person play with patients called Here to Play, curated activity kit deliveries called Kits for Play, and live, virtual play sessions called TelePlay.

Over 16,000 trained volunteers deliver programs that provide opportunities for creative expression, socialization, intellectual stimulation, and sensory integration to more than 200,000 pediatric patients and families each year. Our unique volunteer engagement model allows community groups, colleges, and corporations to create moments of connection with pediatric patients, caregivers, and families providing child and family-centered, play-based programming. Project Sunshine partners with 475 medical facilities across the U.S. and in three international locations.

About the Position:

The Salesforce Administrator reports to the Chief Operating Officer. This position encompasses two main areas of responsibility: salesforce administration and product management. The Salesforce Administrator will serve as the lead owner for the Salesforce platform (Sunshine Central), understanding the business and Salesforce structure requirements, as well as maximizing efficiency and capitalizing on the full features and benefits of the system. This person will serve as the "Subject Matter Expert" for users, promote adoption, keep current on new solutions, provide training, ensure data integrity and quality, and more. They will also collaborate with key staff members, board committees, and Silverline on the strategy and ideation of Phase 2 of the Sunshine Central build.

Responsibilities:

• Develop and execute plan to support and enhance Salesforce as Project Sunshine’s CRM platform
• Proactively gather feedback from users and develop system requirements, gap analyses and proposed solutions. 
• Oversee and manage the overall Salesforce budget including consultants, managed packages, Salesforce products and contracts, and any other items related to the ongoing upkeep of the system
• Document, prioritize, schedule user requirements/bugs/enhancement requests
• Collaborate and manage external Salesforce development partner, OneTenth
• Manage new releases, existing modules and efficiently roll out new features leveraging sound change management practices
• Create and maintain fields, views, reports, dashboards, campaigns and other salesforce objects and functions
• Manage user licenses, in accordance with needs
• Maintain Accounts, Contacts, and Opportunities and other out of the box objects with a high degree of understanding of ideal data architecture, data quality and integrity
• Monitor application storage usage and archive data as needed
• Develop processes and ensure data integrity via regular data management and clean-up practices 
• Create and/or administer training to existing or new users/groups
• Serve as the company subject matter expert (SME) on Salesforce and lead internal team of internal SMEs for departments/business units (super users)
• Document company processes and workflows
• Assist with migration from older systems/processes into Salesforce as needed
• Create, maintain, and support departments with their dashboards and reports
• In collaboration with the COS, manage the Technology Committee by updating and collaborating with them on the long-term Salesforce strategy

Skills and Experience:

• Extensive experience working within the Salesforce environment
• Experience with and a strong understanding of the unique needs and workflows of nonprofit organizations, including donor management, grant tracking, KPI's. and program reporting.
• Strong requirements definition experience, understanding business drivers to prioritize/scope work (previous new release and enhancement work, a plus)
• Vendor relationship management
• Strong documentation and training skills
• Previous success working closely and building relationships with diverse user groups
• Prior experience in a fast-paced, growth-oriented organization
• Self-Starter with proven track record of achieving results
• Interface with staff developing strategy as technical advisor
• Ability to juggle multiple priorities simultaneously and taking initiative
• Effectiveness in working or volunteering in a non-profit organization that is focused on maintaining high quality work and low overhead
• Agile and/or Development Methodology experience, a plus

Requirements: 

• Education: BA or BS degree (or equivalent experience)
• 3+ years’ Salesforce experience required.
• Salesforce Administrator Certification preferred
• Must have highly proficient English skills (verbal and written communication skills)

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Project Sunshine values a diverse workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Project Sunshine is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal law. In compliance with federal law, all people hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

To Apply: Please email a cover letter and resume to HR1@projectsunshine.org with “Salesforce Product Owner and Administrator” in the subject line.