Project Sunshine Announces New Senior Leadership Addition

NEW YORK – Project Sunshine is delighted to announce the most recent addition to the leadership team. Tim Lemberger will join as Director of Marketing and Communications.

Mr. Lemberger brings 20 years experience, and will begin in this newly-created position that oversees all marketing and communications activities for Project Sunshine on June 3. Previously, Mr. Lemberger was the Director of Marketing and Communications at Education Through Music (ETM), a nonprofit dedicated to bringing music education to inner-city schools. During his tenure at ETM, Mr. Lemberger launched a new website, developed social media presence, increased use of video storytelling, solidified branding, and created new celebrity, business and cause marketing partnerships. ETM was honored with the New York Non-Profit Excellence Award in the area of Communications in 2018. As Director of Marketing and Communications for Project Sunshine, Mr. Lemberger will be responsible for strategic planning, branding, marketing and public relations. Mr. Lemberger holds a B.A. in Communication Studies from the University of Iowa.

“I am thrilled to join Project Sunshine at a time of growth,” said Tim Lemberger. “Project Sunshine has a proven model with a huge impact, and I look forward to joining the team to ensure the work is promoted and communicated in the best possible way. I am extremely enthusiastic about the valuable work that Project Sunshine does to provide hope and joy to children and their families.”

Project Sunshine’s Executive Director, Whitney Namm Pollack, says about Tim Lemberger,  “Tim is a strategic thinker and communicator who will help us raise our brand awareness so that our recognition level matches our achievements.”

About Project Sunshine

Project Sunshine is a New York City headquartered organization that addresses the psychosocial and developmental needs of pediatric patients and their families. Over 18,000 trained volunteers bring evidence-based, immersive programming to more than 150,000 children facing medical challenges and their families in 175 cities across the United States and in three international locations: Canada, Israel, and Kenya.

Volunteer-led programs provide opportunities for play, intellectual stimulation, and socialization – ensuring childhood remains a place of wonder. Programs are adapted to the strengths of each patient, family, and community to ensure recognition of their own agency and achieve behavioral and generational change. More information about Project Sunshine is available at

Project Sunshine

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